Corporate digital partner — United Kingdom · Australia · Global
Maison Verre
A sixteen-seat fine dining room with a decade of reputation, paying commission on bookings from guests who already knew the restaurant by name.
The challenge
Reservations lived on a third-party platform, the seasonal menu went stale online between changeovers, and an ageing site carried 312 URLs that could not be lost in a rebuild.
Strategy summary
Own the booking relationship. Move reservations on-site with deposits to control no-shows, publish menus from a single scheduled source, and migrate a decade of ranking equity without a single broken URL.
Before and after
Before
- Bookings via a commission-charging marketplace
- Menus published as images, weeks out of date
- 312 legacy URLs on a slow, unmaintained platform
- No deposit capture — heavy Friday no-shows
After
- Commission-free direct reservations with deposits
- Scheduled seasonal menus with automatic publishing
- Full 301 map with rankings held through cutover
- Restaurant + Menu structured data live
What we did
Direct reservation engine
Deposits, waitlist, seating splits across two sittings and SMS reminders — no per-cover commission.
Scheduled menu publishing
Menus written ahead and released on a date; the site, schema and social cards update together.
Zero-loss migration
312 URLs mapped one-to-one, redirects tested pre-cutover, review signals and GBP carried across on launch night.
Rich-result coverage
Restaurant, Menu and Reservation schema so the listing shows cuisine, price band and booking action.
SEO and performance wins
Indicative outcomes from the build pattern this demo is based on — measured in Search Console, GA4 and throttled Lighthouse runs.
Search visibility
Performance & conversion
Build timeline
- Week 1
URL inventory, redirect map and reservation requirements
- Weeks 2–4
Design, booking engine, deposits and menu scheduling
- Week 5
Staged migration, redirect QA and schema validation
- Week 6
Launch night cutover with live ranking monitoring
“We stopped paying for our own regulars. The booking flow is faster than the platform we left.”
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