Corporate digital partner — United Kingdom · Australia · Global
Redline Plumbing
A licensed 24/7 plumbing and gas outfit whose website behaved like a business card while every competitor answered the phone first.
The challenge
Emergency searchers on mobile at 2am had to hunt for a phone number, there was no coverage for the 48 suburbs the vans actually serviced, and lead cost was climbing on paid.
Strategy summary
One job: make the phone ring. Call-first layout on every template, programmatic suburb coverage for the whole service area, and a quote form that qualifies the job before the on-call tech picks up.
Before and after
Before
- Phone number in the footer only
- Five pages, no suburb or emergency coverage
- No call tracking — spend allocated blind
- Quote enquiries arriving with no job detail
After
- Sticky call bar with tracked tap-to-call
- 48 programmatic suburb pages live
- Photo-upload quote form routed to the on-call tech
- Call conversions feeding GA4 and Google Ads
What we did
Call-first layout
Sticky mobile call bar, tap-to-call tracking and after-hours messaging that changes with the clock.
Programmatic suburb pages
48 location pages from one template with response times, coverage and locally relevant reviews.
Qualifying quote form
Job type, urgency and photo upload routed straight to the on-call technician's phone.
Paid and organic alignment
GA4 and Ads conversion tracking on calls so spend follows the suburbs that actually convert.
SEO and performance wins
Indicative outcomes from the build pattern this demo is based on — measured in Search Console, GA4 and throttled Lighthouse runs.
Search visibility
Performance & conversion
Build timeline
- Week 1
Service area mapping and call-flow audit
- Weeks 2–3
Call-first templates and programmatic suburb build
- Week 4
Quote routing, call tracking and Ads conversion import
- Week 5
Launch and on-call roster testing
“The old site was a business card. This one books the van out a week ahead.”
Want this outcome for your business?
We'll audit your current site, map the same before/after plan against your goals and show you a concept before you commit to a build.
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