Corporate digital partner — United Kingdom · Australia · Global
Lacquer Lane
A four-technician boutique nail studio taking every booking by phone, mid-set, with a portfolio scattered across Instagram stories.
The challenge
Technicians stopped work to answer calls, no-shows ate whole appointment blocks, and clients could not tell which treatment matched the nail art they had seen online.
Strategy summary
Turn the gallery into the booking funnel. Every image is tagged to a treatment, every treatment has real technician-level availability, and every booking takes a deposit before it holds a chair.
Before and after
Before
- Phone-only bookings interrupting appointments
- Portfolio buried in expiring Instagram stories
- No deposits — frequent last-minute cancellations
- Invisible outside the immediate suburb
After
- 78% of bookings taken online with deposits
- Tagged gallery that books the matching treatment
- Automated reminders and review requests
- Suburb pages holding a top-3 map position
What we did
Technician-level calendars
Availability by staff member, add-on durations and soak-off time modelled so the day actually runs on schedule.
Deposit capture
Card-held deposits on every booking, with a clear reschedule window that keeps clients honest without feeling harsh.
Gallery to booking
Instagram-synced gallery tagged by treatment; tapping a set opens the exact service pre-selected.
Local search and reviews
Suburb pages, automated post-appointment review requests and GBP posts that keep the map pack warm.
SEO and performance wins
Indicative outcomes from the build pattern this demo is based on — measured in Search Console, GA4 and throttled Lighthouse runs.
Search visibility
Performance & conversion
Build timeline
- Week 1
Service and duration audit with each technician
- Weeks 2–3
Booking engine, deposits and gallery tagging
- Week 4
Local SEO, review automation and GA4 events
- Week 5
Soft launch, front-desk training and tuning
“The girls stopped answering the phone mid-set. Everything books itself now.”
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