Corporate digital partner — United Kingdom · Australia · Global
Northfield Growth
A B2B demand-generation consultancy whose own site could not prove what it sold — no case studies, no gated assets, no attribution.
The challenge
Enquiries arrived by email with no campaign context, the team could not publish without a designer, and buyers researching demand gen never found the practice at all.
Strategy summary
Build the site as a proof machine: publish case studies and playbooks against a topic-cluster map, gate the highest-value assets behind progressive profiling, and wire every conversion back to pipeline value in the CRM.
Before and after
Before
- Brochure site with no case studies or proof
- Generic contact form landing in a shared inbox
- No gated assets and no nurture list
- Publishing blocked behind design and dev queues
After
- Case study library with outcome metrics
- HubSpot-routed forms carrying full campaign context
- Gated benchmark report feeding a nurture sequence
- Self-serve editorial kit for weekly publishing
What we did
CRM-connected forms
Lead routing into HubSpot with source, campaign and offline conversion sync back to Ads.
Progressive profiling
Gated reports and webinars that ask for two more fields each visit instead of a fourteen-field wall.
Topic clusters
Pillar and supporting content across demand gen, ABM and RevOps, internally linked to the service pages that convert.
Editorial template kit
Layout blocks the team composes without a designer, so publishing cadence is weekly, not quarterly.
SEO and performance wins
Indicative outcomes from the build pattern this demo is based on — measured in Search Console, GA4 and throttled Lighthouse runs.
Search visibility
Performance & conversion
Build timeline
- Week 1
Keyword and cluster mapping, offer audit
- Weeks 2–4
Design system, template kit and case study library
- Week 5
HubSpot forms, routing and server-side GA4 events
- Week 6
Launch with editorial calendar handover
“Every form now lands in the CRM with the campaign attached. Reporting takes minutes.”
Want this outcome for your business?
We'll audit your current site, map the same before/after plan against your goals and show you a concept before you commit to a build.
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