Corporate digital partner — United Kingdom · Australia · Global
Ashgrove & Co.
A single-site specialty roastery trading on foot traffic alone, with a menu locked inside a PDF and no way to take an order before the customer reached the counter.
The challenge
Morning queues were losing walk-ups, the menu was updated by emailing a designer, and the roastery bar sat half empty because nobody knew it could be booked.
Strategy summary
Treat the site as a second service counter: order-ahead first, subscription revenue second, discovery content third. Every template was designed mobile-first because 88% of café searches happen on a phone within 3km of the shop.
Before and after
Before
- PDF menu that pinched-and-zoomed on mobile
- No online ordering — phone or counter only
- Roastery bar bookings handled over Instagram DMs
- One page, no suburb or 'near me' coverage
After
- 20-second order-ahead flow with saved favourites
- Self-serve menu CMS editable from the floor
- Bean subscriptions with roast-date fulfilment
- LocalBusiness + Menu schema and suburb landing pages
What we did
Order-ahead as the primary CTA
Saved favourites, Apple Pay and a pickup-slot picker on the home screen — no app install, no account wall.
Menu as structured data
The floor manager edits items from a phone; the same record feeds the page, the Menu schema and the Google Business Profile.
Subscription engine
Recurring billing keyed to roast dates, with pause, skip and grind-size controls to keep churn low.
Suburb-level local SEO
Dedicated landing pages for surrounding suburbs, review capture after pickup, and weekly GBP posts.
SEO and performance wins
Indicative outcomes from the build pattern this demo is based on — measured in Search Console, GA4 and throttled Lighthouse runs.
Search visibility
Performance & conversion
Build timeline
- Week 1
Counter observation, menu audit and order-flow mapping
- Weeks 2–3
Design system, menu CMS build and ordering integration
- Week 4
Subscription billing, schema, GBP and suburb pages
- Week 5
Staff training, launch and two-week performance watch
“Order-ahead now covers a third of morning trade and the queue actually moves.”
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